As an established mid-size tech agency, core to Sevans PR methodology is the Strategic Planning Process. We work with you to identify a highly specific strategic process that turns into a week-by-week plan executed to precision.
Our approach to generating credibility, trust and authority is done through a combination of earned and organic media, including reactive and proactive media (broken out into subcategories like thought leadership and data-driven stories), and additional categories like thought leadership, speaking opportunities and award submissions.
We begin all of our long-term partnerships by conducting a 16-point Brand and Competitor Communications Analysis that allows us to strategize with authority, data and industry expertise resulting in more earned media opportunities for your brand.
The Analysis looks at the past 12 months of earned and owned media, thought leadership, earned media market opportunities, “what worked” previously, current trends, authority comparison, earned media ideation along with access to the complete data report